Our Binocular Selection
Here at Wild Birds Unlimited East, we have the best selection of binoculars for birding and nature observation. We are proud to offer ZEISS and Vortex optics. We are not an online or large retailer so we can provide you personalized support when you make an optics purchase. We maintain a specific selection for all budgets. Even an entry-level pair of quality binoculars can transform the way you see birds. Whether you're watching birds in your backyard or birding in the field, we'll help you find the right pair of binoculars for your needs. Investing in a set of binoculars lasts for years and reveals hundreds of species up close, with detail and beauty you’d never notice otherwise.
ZEISS
ZEISS binoculars are world-renowned for their precision, clarity, and durability. For over 175 years, ZEISS has set the standard in optical innovation, helping birders and nature lovers experience every feather, color, and movement in breathtaking detail. Whether you’re exploring your own backyard or venturing into the field, ZEISS binoculars deliver unmatched performance, comfort, and reliability making them the perfect companion for every birding adventure. ZEISS binoculars are built to last a lifetime and their warranty reflects that commitment. Every pair of ZEISS optics is backed by a limited-lifetime, transferable warranty that covers defects in materials and workmanship for the original owner and all future owners.
Our pricing is set by ZEISS so whether you shop online or in-store, you’ll see the same cost. The difference? With us, you also get expert advice, personal service, and support the internet simply can’t offer.
VORTEX
Vortex binoculars combine quality, affordability, and reliability, making them an excellent choice for birders and nature enthusiasts at any level. Founded in 1986 and family-owned in Wisconsin, Vortex offers a range of models, from beginner-friendly options to advanced HD glass so there’s a Vortex binocular for any of your adventures. Every pair is backed by the Vortex VIP Warranty - unlimited, unconditional, and transferable.
Choosing the Right Binoculars
To select the binocular that best suits your needs, ask yourself the following questions:
How will I use my binoculars? For bird watching, wildlife viewing, sporting events, etc.?
Do I want to be able to focus clearly on insects, butterflies, flowers or objects close by?
Does the binocular feel good to hold, is it easy to focus, carry and look through? Make sure the binocular offers full views if you wear glasses. Binoculars should not be difficult, or too clunky, to handle or look through. Well balanced binoculars minimize strain on your arms, wrists, and hands during extended use.
Main Considerations When Choosing a Pair of Binoculars:
Binocular Numbers | 8x42 or 10x42 etc.
The first number equals magnification or how many times closer birds/objects appear. Most birdwatchers and nature enthusiasts prefer binoculars with 8x or 10x magnification. 8x may be easier to hold steady for some and offer a wider field of view (great for forests or closer birds). 10x is better for distant subjects and open areas, but will have a narrower field of view.
The second number is the objective lens size and is the large lens at the front of the binoculars or the side farthest from your eyes. The objective lens gathers light. A bigger objective lens like 42mm is helpful at dawn, dusk, or in shaded areas. Smaller objective lens 32mm are lighter and easier to carry, but not as bright in low light. The objective lens affects brightness, clarity in low light, and overall size/weight of your binoculars.
Features to Look for When Buying Binoculars
Exit Pupil - Larger exit pupils provide brighter images and are easier for your eyes to align with.
Field of View - A wider view can make it easier to spot and follow moving birds.
Close Focus - The closest distance at which binoculars can focus; great for watching butterflies, hummingbirds, or feeder birds up close.
Lens Coatings - Fully multi-coated lenses reduce glare and improve brightness and color. Coatings enhance image quality, but also add to the cost.
Eye Relief - Important for eyeglass wearers; look for 15mm or more for comfortable viewing.
Weather Proofing - Nitrogen or argon-filled binoculars prevent internal fogging and handle wet conditions keeping out moisture, dust, and debris for reliable performance.
Weight & Comfort - Lighter models or ergonomic designs are easier to carry on long outings.
Warranty - A strong warranty ensures peace of mind.
Try Before You Buy
With so many binocular options available, picking the right pair can feel overwhelming. Knowing key specifications and features makes it easier to find binoculars that match your personal needs and preferences. We encourage you to try out binoculars at the shop before making a purchase.
